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Understanding CNN’s Unduplicated Cross-Media Audience Footprint

Comscore and CNN today released a report, based on Comscore Xmedia™ data, highlighting the cross-media reach of CNN across TV, desktop and mobile. As media continues to converge and we embark upon a c...

Consumer Behaviour Analysis to Enhance Digital ROI

In this presentation, Cai Fang, Vice President, China, Comscore, Inc., talked about enhancing digital return on investment (ROI) through consumer behaviour analysis. She shared how good media planning...