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The Multi-Platform World is Complex…How Do We Measure It?

In this presentation, Comscore Vice President of Television and Cross-Media Solutions Joan Fitzgerald discusses the growing complexity of the multi-platform world and explains how Comscore’s MMX MP me...

The Multi-Media Path to Purchase

In this presentation, Comscore chairman and co-founder Gian Fulgoni explores The Multi-Media Path to Purchase and smartphones and tablets are changing shopper habits.