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Digital-native Millennials embrace ‘traditional’ media outlets

As the first true digital natives, Millennials’ online behaviour has been a source of fascination across the globe, the UK being no exception. In many ways, they embrace modernity – 80% of UK Millenni...

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...

In conducting research for the The 2016 U.S. Mobile App Report, it became apparent that the audience composition of an app can widely differ from one to another. With this in mind, we decided to take...