- 3 novembre 2011

The State of Social Networks in France

Relatore: Delphine Gatignol, VP Sales, Comscore Europe

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How can we measure the ROI on fans?

Delphine Gatignol speaks on the power of Facebook. Main points include:

  • Why marketers are considering Facebook for their digital marketing plans
  • How social networks are modifying the display advertising landscape
  • Going beyond the number of Facebook fans