- 23 maggio 2014

Transparency & Data Branding in the Age of Programmatic Buying

Relatore: Scott Joslin, VP International Advertising Effectiveness. Comscore Inc.

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Scott Joslin explores the latest implications of branded advertising in the face of an increasingly programmatic universe.

This presentation covers several topics including:

  • Programmatic buying offers advertisers and publishers compelling cost efficiencies coupled with branding impact of digital ads
  • In programmatic audience buying, several potential problem areas, such as brand safety, viewability or targeting accuracy, need to be addressed
  • In-flight optimization of programmatic media plans dramatically increases ROI