With viewability and ad fraud capturing industry headlines, media sellers face increased pressure to prove the value of their inventory so advertisers can feel confident their message is being seen by the right audience to make an impact.
Comscore’s enhancements to validated Media Essentials (vME) provide key benefits to help you better evaluate and optimize inventory for viewability, non-human traffic and audiences across your sites, domains, sections and ad slots.
This presentation shares key information on vME and its benefits within the framework of today’s ecosystem, including:
In this presentation, Jasna Seguic, Comscore VP of Client Services for Latin America, shows how to Increase Digital Revenue by Dealing With Ad Viewability and Non-Human Traffic, to understand how Comscore vME can help you better optimize your inventory in today's evolving environment.