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Event: dmexco
- 26 settembre 2015
dmexco Seminar: “Non-human traffic: Why it matters and why you should care”
Relatore: Duncan Trigg, VP Ad Effectiveness, Comscore Inc.
Scarica ora
During This Seminar, Duncan Covered The Following Topics:
Key recent learnings and best practices on NHT, including its effects on viewability, in-target and GRP measurement
How NHT contaminates KPIs and misleads decision-making
The ways even premium publishers can fall prey to sophisticated NHT
Best Practices for advertisers, agencies and publishers to work together to ensure ad investment is not wasted on fraudulent impressions
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