In a world still grappling with COVID-19, a shuttered sports world, retail wrestling to reopen safely, we have seen a rise in the theme "We'll get through this together" recently.
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But what is "this" and how do we get through "it" - whatever it is. One thing is certain: authentic relationships on social are more important now than ever before. In 2020, there is an appetite for content to be presented in new ways. The strategies and playbooks of yesterday are out the window - replaced by a new wave of thinking... one centered around content that resonates with real people, real stories rather than promotional material in company speak.
In a world dominated by COVID-19, quarantining and data about hospitalizations and new cases, the social world has been saturated by social shopping, comfort buying and new engagement patterns. So much has changed in such a short period of time. Publishers and advertisers have been forced to rethink everything about how they approach the market in a new, meaningful way.
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