This webinar on July 24, 2024 detailed how Comscore and the ANA's SeeHer have integrated gender equality measurement principles into the esteemed Comscore Plan Metrix Survey.
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This strategic integration empowers marketers and agencies to gain unprecedented insights into the attitudes, behaviors, and preferences of audiences aligned with gender equality principles.
Top takeaways from this presentation include:
By harnessing this breakthrough audience intelligence and planning capability, marketers and agencies can supercharge their ability to build personas, craft compelling campaigns, and ultimately, achieve unparalleled success in the digital landscape.