Are you ready to learn what Proximic by Comscore’s Predictive Audiences can do for your ad campaigns?
Helzberg, a jewelry retailer with over 100 years of experience, sought to increase brand awareness and drive holistic omnichannel performance with their 2024 Holiday campaign.
Specifically, they wanted to test the effectiveness of Proximic by Comscore’s ID-Free Predictive Audiences to reach qualified audiences and evaluate performance against their existing targeting solutions.
Wpromote selected numerous Proximic ID-Free Predictive Audience segments to drive customer engagement throughout their Holiday Gifting & Sales promotion. Segments included Gift Givers, Young Moms, and Holiday Shoppers.
To measure the impact of Proximic’s ID-Free Predictive Audiences, Helzberg ran a head-to-head comparison against their existing ID-free targeting partners, evaluating performance across several key KPIs.
The Results
Proximic’s ID-Free Predictive Audiences exceeded Helzberg’s KPI benchmarks, yielding more efficient CPMs and driving stronger overall customer engagement than competing targeting solutions.
