The Vision and Application of the Next Generation of Measurement: Unified, Cross-Screen and Cooperative

Kelly Barrett

SVP, Product Management
Comscore

Melinda Gladnick

Product Manager, VCE & CCR
Comscore

This webinar is delivered in collaboration with the Association of National Advertisers (ANA).

With challenges ahead in cross screen measurement, Comscore's Senior Vice President of Product Management, Kelly Barrett, and Comscore's Director of Advertising Product Management, Melinda Gladnick, will unpack a future landscape that depends on a unified foundation, interoperability, and transparency. This session will share new insights into the next generation of media measurement and share examples of solutions that exist today for agencies/advertisers.

Register here