- 2023年6月7日

AIMM Data Track Townhall

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AIMM members have exclusive access to the Data Track Townhall. With the reset of TV/video audience measurement, the implications for effectively targeting messaging with relevancy and investing properly in diverse targeted media/content are enormous. Join the event as a panel of experts tackle the challenges faced by multicultural audiences in data accuracy and measurement.

Chasing MC&I Data Accuracy in New Panel and Big Data Measurements

6月7日 : 12:00 - 13:30 ET
Michael Vinson, PhD
Michael Vinson, PhD
Chief Research Officer
Comscore
Josh Chasin
Josh Chasin
Principal
KnotSimpler
Pete Doe
Pete Doe
Chief Research Officer
Nielsen
Carlos Santiago
Carlos Santiago
CEO, SSG; Co-Founder, ANA AIMM; Co-Architect Cultural Inclusion Accelerator
Santiago Solutions Group, Inc.
Jim Spaeth
Jim Spaeth
Partner
Sequent Partners
Vijoy Gopalkrishnan
Vijoy Gopalkrishnan
Chief Research Officer
iSpot.tv