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2024年12月5日
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Comscore's Chief Research Officer, Dr Michael Vinson, will deliver the presentation 'Measuring Audiences in the Markets that Matter' at the final meeting of the ANA Measurement Committee for 2025. This virtual event is open to all ANA members.
To register visit this link https://www.ana.net/committee/meeting/id/MKTRES-DEC24
Measuring Audiences in the Markets that Matter
12月5日 : 12:00 - 14:00 ET
Michael Vinson, PhD
Chief Research OfficerComscore
In this session, Comscore will unpack how it’s using big data innovation to help local stations, and ultimately local communities. By enabling cutting edge analytics to pioneer and refine measurement approaches, local stations are better equipped to navigate an ever-evolving ecosystem and more effectively commercialize ad inventory on linear and digital channels.