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We are in the midst of a transformative time in Sports programming distribution, with changes occurring rapidly across the National, Local, RSN, and Streaming services.
The 2024 “Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans” webinar will feature special guest speakers from the Minnesota Wild, NASCAR, Nexstar, and Kathleen Murphy Media. Hosted by our EVP of Commercial, Tara Gotch, this live webinar will cover the key measurement challenges in Sports programming distribution across National, Local, RSN and Streaming, as well as goals moving into 2024 and beyond, with a key focus on audience growth and insights (be it viewers, advertisers, and fans).
Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
2月8日 : 14:00 - 14:30 ET
Tara Gotch
Executive Vice President, CommercialComscore
Kyle Parrish
Managing Director for Audience InsightsNASCAR
Matt Wells
Head of Business IntelligenceNHL team Minnesota Wild
Kathleen Murphy
FounderMurphy Media Partners
Matthew Beaton
VP National SalesCW Sports, Nexstar Media Group, Inc.
Key topics covered in this webinar:
- In-depth analysis of how Comscore’s products can be beneficial to sporting events, sports teams and their programming.
- The power of live sports across platforms, including television, social and streaming.
- Which sports-level content has the strongest performance among audiences and which platforms are attracting which fans.
- How leagues, teams, networks and advertisers are strategizing to meet their business needs as the sports entertainment environment continues to evolve.