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2024年5月22日
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During this session on May 22 at 12 pm ET, the panel will inspire marketers by showcasing how premium video boosts brand and campaign performance. They'll share how, through innovations, advancements in cross-screen measurement and new engagement opportunities, marketers can maximize local reach and connect with consumers at every stage of their journey. Speakers will discuss distinctive approaches to measuring outcomes, enhancing effectiveness and delivering impactful results for marketers within the premium video landscape.
Mastering the Art: Optimizing Marketing Impact with Premium Video
5月22日 : 12:00 - 12:30 ET
Joe Ruthruff
Senior Vice President, TV/XP AnalyticsComscore
Armen Adjemian
Co-Founder & CEODISQO
Ashley Arena
Head of US Advanced Video ActivationPHD
Danielle DeLauro
EVPVAB
Key takeaways from this webinar will include:
- New innovations around cross-screen measurement that deliver impact across various devices and platforms
- How to optimize reach locally across all screens, targeting consumers where they are
- How to measure outcomes such as search, site visits and ecommerce activity