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How Granular Data Improves Cross-Platform Targeting

SVP Aaron Fetters shares how clients leverage Comscore data to find the right audience for their campaign and more intelligently target brand-safe content

The #1 digital advertising metric is…

Comscore is excited to be part of next month’s IAB UK Upfronts, which promises to be “a showcase of premium digital advertising opportunities”. It would be interesting to survey the brand marketers an...