- 2024年7月31日
Comscore
Comscore
2024 State of Gen Z and the Future of Advertising
Danan Ren
SVP, Client Insights & GTM EnablementComscore
Bo Liu
Lead Analyst, Client Insights
Caleb White
Product Marketing PrincipalComscore
This report from Comscore provides marketers with the key digital and social media trends they need to reach this digital-first cohort with the right message exactly where they are most receptive to receiving it.
In this report you’ll read top insights including:
- The digital content consumption habits that set Gen Z apart from other cohorts, inclusive of streaming
- How advertising to Gen Z is evolving on gaming platforms
- How to improve your engagement with Gen Z on social platforms
This presentation was released during a joint webinar by the ANA and Comscore on July 25, 2024.