Comscore MMX Ranks Top 50 U.S. Web Properties for August 2013
Americans Ready for New School Year at Education and Retail Sites
Fantasy Football Drives Traffic to Online Gambling Category
RESTON, VA, September 24, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for August 2013 based on data from the Comscore MMX service. With millions of students returning to the classrooms in August, Web traffic gained at education and retail sites as families and students made final preparations for a new school year. Fantasy Football players geared up for new season of competition, sending increased traffic to the Online Gambling category.
Table 1
Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only) | |||
| Total Unique Visitors (000) | ||
Jul-13 | Aug-13 | % Change | |
Total Internet : Total Audience | 225,359 | 225,257 | 0 |
Family & Youth – Education | 29,396 | 37,539 | 28 |
Retail – Books | 21,604 | 26,392 | 22 |
Education – Information | 60,366 | 67,395 | 12 |
Gambling – Online Gambling | 12,769 | 13,978 | 9 |
Lifestyles – Beauty/Fashion/Style | 68,110 | 74,211 | 9 |
Career Services and Development – Training and Education | 11,728 | 12,753 | 9 |
Lifestyles – Food | 82,659 | 89,725 | 9 |
Retail – Fragrances/Cosmetics | 14,429 | 15,381 | 7 |
Retail – Flowers/Gifts/Greetings | 15,676 | 16,694 | 6 |
Retail – Computer Software | 54,108 | 57,317 | 6 |
Table 2
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors |
| Rank | Property | Unique Visitors |
| Total Internet : Total Audience | 225,257 |
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1 | Yahoo! Sites | 196,432 |
| 26 | ESPN | 38,337 |
2 | Google Sites | 191,602 |
| 27 | Hearst Corporation | 37,803 |
3 | Microsoft Sites | 175,964 |
| 28 | YP Local Media Network | 37,540 |
4 | 136,510 |
| 29 | Federated Media Publishing | 36,974 | |
5 | AOL, Inc. | 115,895 |
| 30 | TWITTER.COM | 36,274 |
6 | Amazon Sites | 114,758 |
| 31 | TUMBLR.COM | 34,940 |
7 | Glam Media | 90,620 |
| 32 | WebMD Health | 34,581 |
8 | Wikimedia Foundation Sites | 83,193 |
| 33 | Adobe Sites | 33,378 |
9 | CBS Interactive | 82,442 |
| 34 | WORDPRESS.COM | 32,651 |
10 | Turner Digital | 77,214 |
| 35 | NETFLIX.COM | 30,592 |
11 | Ask Network | 76,495 |
| 36 | New York Times Digital | 30,181 |
12 | Apple Inc. | 74,635 |
| 37 | Meredith Digital | 29,402 |
13 | eBay | 71,875 |
| 38 | Fox News Digital Network | 28,872 |
14 | Viacom Digital | 67,869 |
| 39 | AVG Technologies | 28,623 |
15 | Comcast NBCUniversal | 60,386 |
| 40 | Conde Nast Digital | 27,742 |
16 | About | 56,987 |
| 41 | Disney Online | 27,637 |
17 | Gannett Sites | 55,880 |
| 42 | T365 - Tribune | 27,390 |
18 | Weather Company, The | 55,191 |
| 43 | TechMedia Network | 27,355 |
19 | VEVO | 55,060 |
| 44 | Time Warner (Excl. Turner/WB) | 27,306 |
20 | Demand Media | 53,111 |
| 45 | Scripps Networks Interactive Inc. | 26,903 |
21 | 51,544 |
| 46 | Everyday Health | 26,823 | |
22 | craigslist, inc. | 49,497 |
| 47 | NetShelter Technology Media | 26,704 |
23 | Wal-Mart | 43,300 |
| 48 | Target Corporation | 25,908 |
24 | Answers.com Sites | 43,074 |
| 49 | PINTEREST.COM | 25,666 |
25 | YELP.COM | 41,372 |
| 50 | EA Websites | 25,348 |
Table 3
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 225,257 | 100.0 |
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1 | ShareThis | 198,497 | 88.1 |
| 1 | Google Ad Network** | 211,190 | 93.8 | ||
2 | Yahoo! Sites | 196,432 | 87.2 |
| 2 | AT&T AdWorks** | 192,182 | 85.3 | ||
3 | Outbrain | 187,508 | 83.2 |
| 3 | AOL Advertising** | 191,978 | 85.2 | ||
4 | 180,494 | 80.1 |
| 4 | Real Media Group - 24/7 Access** | 186,881 | 83.0 | |||
5 | YOUTUBE.COM* | 134,051 | 59.5 |
| 5 | Casale Media - MediaNet** | 182,936 | 81.2 | ||
6 | FACEBOOK.COM | 132,768 | 58.9 |
| 6 | Criteo** | 178,847 | 79.4 | ||
7 | AOL, Inc. | 115,895 | 51.5 |
| 7 | ValueClick Networks** | 178,670 | 79.3 | ||
8 | MSN | 114,395 | 50.8 |
| 8 | Genome from Yahoo!** | 177,424 | 78.8 | ||
9 | AMAZON.COM* | 96,076 | 42.7 |
| 9 | RadiumOne** | 173,383 | 77.0 | ||
10 | Glam Media | 90,620 | 40.2 |
| 10 | Collective Display** | 171,824 | 76.3 | ||
11 | Bing | 90,313 | 40.1 |
| 11 | Microsoft Media Network US** | 171,611 | 76.2 | ||
12 | Ask Network | 76,495 | 34.0 |
| 12 | Federated Media Publisher Network** | 171,596 | 76.2 | ||
13 | Blogger | 61,810 | 27.4 |
| 13 | Exponential - Tribal Fusion** | 165,515 | 73.5 | ||
14 | Windows Live | 61,049 | 27.1 |
| 14 | Burst Media** | 165,237 | 73.4 | ||
15 | About | 56,987 | 25.3 |
| 15 | Specific Media** | 164,866 | 73.2 | ||
16 | Gannett Sites | 55,880 | 24.8 |
| 16 | Cox Digital Solutions - Network** | 163,972 | 72.8 | ||
17 | Demand Media | 53,111 | 23.6 |
| 17 | Vibrant Media** | 161,518 | 71.7 | ||
18 | 5min Media Platform | 52,369 | 23.2 |
| 18 | PulsePoint** | 147,501 | 65.5 | ||
19 | 51,544 | 22.9 |
| 19 | Rocket Fuel** | 131,899 | 58.6 | |||
20 | Weather Channel, The | 49,827 | 22.1 |
| 20 | Adconion Media Group** | 128,441 | 57.0 | ||
21 | MTV Music Group | 49,496 | 22.0 |
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22 | Answers.com Sites | 43,074 | 19.1 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | CNN | 41,666 | 18.5 |
| 1 | Rubicon Project REVV Platform** | 213,775 | 94.9 | ||
24 | YELP.COM | 41,372 | 18.4 |
| 2 | Fulcrum5** | 182,224 | 80.9 | ||
25 | APPLE.COM | 40,477 | 18.0 |
| 3 | engage:BDR** | 156,549 | 69.5 | ||
26 | WALMART.COM | 40,381 | 17.9 |
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27 | IMDb | 39,288 | 17.4 |
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28 | ESPN | 38,337 | 17.0 |
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29 | YP Local Media Network | 37,540 | 16.7 |
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30 | CBS News | 37,496 | 16.6 |
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Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in August. For instance, Yahoo! Sites was seen by 87.2 percent of the 225 million Internet users in August.
* Entity has assigned some portion of traffic to other syndicated entities
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.