- 2015年11月4日

THIS could boost ad spending, Gian Fulgoni on millennial TV consumption

Gian Fulgoni, Executive Chairman & Co-Founder of Comscore explains that total time spent watching television hasn't declined but fragmented into different formats and platforms. In the advertising industry, the dollars follow the data and full measurement of all the ways that television content can be watched, is going to boost advertising spending.