Logo Library
Logo detection model has been trained to identify hundreds of brands with the capability of training new brands. Hive’s technology enables scalable enrichment of logo locations and other placement characteristics.
Massive Scale
Comscore’s massive scale enriches branded content reporting.
Flexibility
Interactive dashboard enables instant analysis of near real-time data with always-on competitive intelligence.
Key Benefits
- Analyze your performance against competition among audiences and creative segments.
- Experience always-on monitoring of in-content brand exposures across 100+ national TV networks and measurement across multiple platforms.
- Tap into competitive intelligence by accessing Hive’s logo detection model, share of voice insights and competitors’ branded content strategies.
- Track and evaluate your ad spend across networks, household demographics, creative types and more.
- Receive measurement for posts on social platforms such as Instagram and Twitter, among other social posts.
- Access data models to efficiently and accurately identify unbranded product exposures and enrich brand-level reporting by asset type.
- Demonstrate the value of advertising in our channels with industry leading data and methodology.
- Create point-and-click dashboards for intuitive, interactive data visualization, with the ability to customize reporting and export data for offline analysis.
- Stay on top of audience data with the matching of branded content occurrences with exposure.
Meet the Experts
Stephene Kelley
Vice President, Branded ContentA seven-year veteran of Rentrak and Comscore, Stephene helps brands and advertisers understand how to best optimize their content, branded entertainment assets and social media.
Catherine Guisao
Director, Branded ContentIn her role as Director of Branded Content, Catherine helps advertisers and brands realize the value of branded content and integrate cross-platform brand integrations to drive ROI.