Comscore Video Metrix® Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and CTV devices.
Premium video content and advertising can be strategically planned, bought and sold across platforms using digital-exclusive and TV-comparable GRP metrics. Video Metrix Multi-Platform offers unduplicated, person-level video audience measurement across digital content and ads, providing insight into audience size, reach, engagement and demographic composition.
詳細
Holistic View Across Devices
Gain a complete view of audiences’ video consumption with comprehensive coverage of the desktop, mobile, and CTV ecosystem.
Deduplicated, Person-Centric Data
Get deduplicated, person-level insights through a combination of data from Comscore panels, the Comscore Census Network and third-party partners.
Co-Viewing Insights
Account for multiple people viewing content and ads on the same screen at the same time with the use of Comscore’s proprietary co-viewing methodology.
Key Benefits
- Plan smarter multi-platform video campaigns by understanding the total scale of digital users across all screens, including OTT.
- Identify the best video properties to meet your campaign objectives by comparing properties side-by-side, and accounting for co-viewing.
- Compare digital video performance with other media by evaluating person- and show-level data.
- Monitor video content audiences over time to find the most popular properties with growing reach.
- Understand the total reach of your content and scale of your digital audience across platforms.
- Benchmark video performance against competitors and identify where to find new audiences.
- Measure engagement by device and by demographic to help sales teams package ad deals and video inventory across different platforms.
- Measure and get credit for audiences and viewership on distributed platforms, including YouTube and its Partner Program.
- Inform video content curation and programming based on accurate measurement, trends, and performance.