As the post-Super Bowl and pre-March Madness slump lingers over Austin, TX, the week of February 20-26, 2023 saw an emphasis on the staple local TV programs. Wheel of Fortune earned the highest live average household rating on local broadcast networks throughout the week on KXAN. FOX News Channel earned consistent ratings across series on cable, earning all top five positions in our series ranking.
It wasn’t all about TV though, KTBC FOX 7 topped this weeks social media ranking, earning about 211.1K total actions across Facebook, Twitter and Instagram. Check out these rankings and more below.
Telecast Detail
Telecast Performance
Rank
Series
Local Affiliate
Day of Week
Live HH Rating
Average Audience (Thousand TVs)
1
Wheel of Fortune
KXAN (NBC)
M, T, W, R, F, S
9.8
205.9
2
KXAN News at 6
M, T, W, R, F
9.1
158.9
3
NBC Nightly News
8.8
154.5
4
KXAN News at 6P Sat
S
8.7
30.4
5
NBC NIGHTLY NEWS-SUN
U
8.6
11.0
Source: Comscore TV. Local TV® All Broadcast Networks, Austin, TX Market, Week of 2/20-26, 2023
Network:
Average Audience(Thousand TVs)
Jesse Watters Primetime
FOX News Channel
1.9
13.4
Special Report with Bret Baier
1.8
12.3
The Five
1.6
11.2
America's Newsroom
1.5
10.4
Gutfeld!
1.4
10.1
Source: Comscore TV. Local TV® All Cable Networks, Austin, TX Market, Week of 2/20-26, 2023
3.1
22.0
KVUE (ABC)
2.4
16.9
KTBC (FOX)
12.8
KEYE (CBS)
10.5
KAKW (Univision)
0.7
5.2
FNC (FOX News Channel)
1.1
7.6
MSNBC
0.4
CNN
ESPN
3.0
HGTV (HGTV: Home & Garden Television)
0.3
Demographics:
Interests & Consumer Habits:
Age: 55+
Avid Golf Enthusiast
Household: No Children Present
Fitness & Exercise Junkie
HH Earnings: $150k+
Uses AT&T or Verizon
Home Ownership: Owns Home
Source: Comscore TV, US, Feb. 2022
Total Actions(FB, TW, IG)
# of Posts
KTBC FOX 7 Austin
211.1K
150
KVUE
160.8K
87
KXAN News
97.4K
95
KEYE - CBS Austin
64.4K
107
Univision 62 Austin
5.2K
45
Source: Comscore Social, PowerRankings, 2/20-26, 2023, US.