Career and Travel Sites Experience Gains to Begin the New Year
Start of Winter Sale Doubles Traffic to Kiabi
PARIS, FRANCE, February 28, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its January rankings of the largest and fastest-growing Internet properties and site categories in France based on data from the Comscore World Metrix audience measurement service. The month was especially buoyant for career and travel sites as Internet users in France planned for the year ahead. Google Sites continued to lead asFrance’s largest property ahead of Microsoft Sites, while Kiabi, the fastest-growing property during the month, grew 101 percent to 2.3 million visitors.
Top Gaining Site Categories for January 2008
Top 10 Gaining Site Categories by Number of French Unique VisitorsJanuary 2008 vs. December 2007Total France – Age 15+, Home and Work Locations*Source: Comscore World Metrix
Total Unique Visitors (000)
Dec-2007
Jan-2008
% Change
Total Internet : Total Audience
28,729
29,232
2%
Training and Education
1,721
2,397
39%
Career Resources
1,591
2,204
Job Search
2,492
3,301
32%
Manufacturer
2,950
3,717
26%
Hotels/Resorts
3,192
3,865
21%
Career Services and Development
6,753
8,108
20%
Sports/Outdoor
3,504
4,192
Information
2,867
3,400
19%
Online Travel Agents
5,867
6,884
17%
Resources
6,936
7,960
15%
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for January 2008
Top 10 Gaining Properties by Number ofFrench Unique Visitors*January 2008 vs. December 2007Total France– Age 15+, Home and Work Locations**Source: Comscore World Metrix
Property
Kiabi
1,132
2,276
101%
Softissimo
1,263
1,820
44%
Travelport
1,377
1,926
40%
ANPE Sites
2,024
2,736
35%
Expedia Inc
1,357
1,824
34%
CNAF
1,491
1,916
29%
Virgin Group
1,474
1,893
28%
Arcandor AG
2,512
3,175
WEB66 Sites
1,869
2,354
Groupe LDLC.com
3,169
3,903
23%
*Ranking based on the top 100 French properties in January 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for January 2008
Top 25 Properties by Number of French Unique Visitors*January 2008 vs. December 2007Total France – Age 15+, Home and Work Locations**Source: Comscore World Metrix
Jan-08 Rank
Dec-07 Rank
Total Unique Visitors (000) Jan-08
N/A
29,231
1
Google Sites
20,814
2
Microsoft Sites
19,072
3
Orange Sites
15,331
4
Iliad/Free.fr Sites
13,057
5
eBay
12,103
6
8
Groupe Pages Jaunes
12,005
7
Yahoo! Sites
11,836
Groupe PPR
11,614
9
Skyrock Network
10,724
10
Wikipedia Sites
10,701
11
DailyMotion.com
9,401
12
16
Benchmark Group
9,052
13
Groupe PriceMinister
8,566
14
NextRadio TV
8,388
15
AOL LLC
8,106
Lycos Europe Sites
8,082
17
Groupe Doctissimo
7,994
18
Groupe Lagardere
7,740
19
Bestofmedia Group
7,037
20
23
Commencamarche.net
6,813
21
Groupe TF1
6,791
22
auFeminin.com Network
6,545
27
AlloCine Sites
6,245
24
25
Cyrealis
6,210
26
Otto Gruppe
6,113
*Ranking based on the top 100French properties in January 2008.
*** Beginning with January 2008 Comscore data, Time Warner Network has now been divided into AOL LLC, which includes all AOL related entities, and Time Warner – Excluding AOL
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com