RESTON, VA, May 22, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. April 2008 saw Americans conduct 10.6 billion core searches, with Google Sites continuing to gain market share as the leading search engine.
April 2008 U.S. Core Search Rankings
In April, Google Sites extended its share of core searches to 61.6 percent, up from 59.8 percent the previous month. Yahoo! Sites ranked second with 20.4 percent, followed by Microsoft Sites (9.1 percent), AOL LLC (4.6 percent), and Ask Network (4.3 percent).
Comscore Core Search Report*April 2008 vs. March 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Core Search Entity
Share of Searches (%)
Mar-08
Apr-08
Point Change
Apr-08 vs. Mar-08
Total Core Search
100.0%
0.0
Google Sites
59.8%
61.6%
1.8
Yahoo! Sites
21.3%
20.4%
-0.9
Microsoft Sites
9.4%
9.1%
-0.3
AOL LLC
4.8%
4.6%
-0.2
Ask Network
4.7%
4.3%
-0.4
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 10.6 billion searches at the core search engines, representing a 2-percent decline versus March. Google Sites saw more than 6.5 billion core searches, followed by Yahoo! Sites with 2.2 billion, and Microsoft Sites with 961 million.
Search Queries (MM)
Percent Change
10,771
10,582
-2%
6,438
6,514
1%
2,296
2,159
-6%
1,012
961
-5%
521
491
503
458
-9%
April U.S. Expanded Search Rankings
In Comscore’s April 2008 analysis of the Top 50 properties where search activity is observed, Google Sites led with 8.5 billion searches. Yahoo! Sites ranked second with 2.3 billion searches, followed by Microsoft Sites (1 billion), and AOL LLC (839 million).
Comscore Expanded Search Query ReportApril 2008 vs. March 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Expanded Search Entity
Total Expanded Search
15,088
14,988
-1%
8,267
8,467
2%
Google
6,531
6,639
YouTube/All Other
1,736
1,828
5%
2,391
2,323
-3%
Yahoo!
2,359
2,290
All Other
32
33
3%
1,054
1,000
MSN-Windows Live
1,019
964
Microsoft/All Other
35
36
891
839
AOL Search Network*
N/A
459
MapQuest/All Other
380
506
461
Ask.com
316
298
MyWebSearch.com/ All Other
190
163
-14%
eBay
474
450
Fox Interactive Media
377
360
-4%
MySpace
368
354
8
6
-21%
Craigslist.org
277
273
Amazon Sites
149
137
-8%
Facebook.com
107
112
*AOL Search Network is a newly defined entity with April 2008 data and is not directly comparable to previous months of data.
To request more information on Comscore qSearch 2.0, please visit http://www.comscore.com/contact
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com