RESTON, VA, November 26, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. In October 2008, Americans conducted 12.6 billion core searches, up 7 percent versus September, as Google Sites maintained its top position with more than 63 percent of all core searches conducted.
October 2008 U.S. Core Search Rankings
Google Sites led the U.S. core search market in October with 63.1 percent of the searches conducted, up 0.2 percentage points from September, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.5 percent), Ask Network (4.2 percent), and AOL LLC (3.7 percent).
Comscore Core Search Report*October 2008 vs. September 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Core Search Entity
Share of Searches (%)
Sep-08
Oct-08
Point Change Oct-08 vs. Sep-08
Total Core Search
100.0
N/A
Google Sites
62.9
63.1
0.2
Yahoo! Sites
20.2
20.5
0.3
Microsoft Sites
8.5
0.0
Ask Network
4.3
4.2
-0.1
AOL LLC
4.1
3.7
-0.4
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 12.6 billion searches at the core search engines, a 7-percent gain versus September. Google Sites handled 8 billion core searches (up 7 percent), followed by Yahoo! Sites with 2.6 billion (up 9 percent) and Microsoft Sites with 1.1 billion (up 8 percent).
Search Queries (MM)
Percent Change Oct-08 vs. Sep-08
11,798
12,642
7%
7,422
7,971
2,386
2,589
9%
998
1,080
8%
510
530
4%
481
472
-2%
October U.S. Expanded Search Rankings
In the Comscore October 2008 analysis of the top properties where search activity is observed, Google Sites led with 10.8 billion searches, a 6-percent increase versus September. Yahoo! Sites ranked second with 2.7 billion searches, followed by Microsoft Sites with 1.1 billion and AOL LLC with 770 million.
Comscore Expanded Search Query ReportOctober 2008 vs. September 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Expanded Search Entity
Total Expanded Search
17,359
18,389
6%
10,109
10,759
Google
7,632
8,179
YouTube/All Other
2,477
2,580
2,511
2,715
Yahoo!
2,483
2,685
All Other
28
30
1,037
1,125
MSN-Windows Live
958
1,035
Microsoft/All Other
79
90
14%
795
770
-3%
AOL Search Network
448
424
-5%
MapQuest/All Other
347
346
0%
649
683
5%
Ask.com
361
362
MyWebSearch.com/ All Other
288
321
11%
Fox Interactive Media
624
574
-8%
MySpace
614
563
10
11
10%
eBay
411
464
13%
Craigslist.org
368
378
3%
Facebook.com
183
185
1%
Amazon Sites
143
138
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com