Apple Assumes #2 Spot among Smartphone Platforms
RESTON, VA, June 3, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending April 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.5 percent market share. Google Android led among smartphone platforms with 36.4 percent market share.
OEM Market Share
For the three month average period ending in April, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.5 percent of U.S. mobile subscribers, followed by LG with 20.9 percent share and Motorola with 15.6 percent share. Apple jumped to the #4 position with 8.3 percent share of mobile subscribers (up 1.3 percentage points), while RIM rounded out the top five with 8.2 percent share.
Top Mobile OEMs3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011Total U.S. Mobile Subscribers Ages 13+Source: Comscore MobiLens
Share (%) of Mobile Subscribers
Jan-11
Apr-11
Point Change
Total Mobile Subscribers
100.0%
N/A
Samsung
24.9%
24.5%
-0.4
LG
20.8%
20.9%
0.1
Motorola
16.5%
15.6%
-0.9
Apple
7.0%
8.3%
1.3
RIM
8.6%
8.2%
Smartphone Platform Market Share
74.6 million people in the U.S. owned smartphones during the three months ending in April 2011, up 13 percent from the three-month period ending in January 2011. Google Android ranked as the top operating system with 36.4 percent of U.S. smartphone subscribers, up 5.2 percentage points. Apple also gained share, capturing the #2 position with 26.0 percent of the smartphone market. RIM ranked third with 25.7 percent share, followed by Microsoft (6.7 percent) and Palm (2.6 percent).
Top Smartphone Platforms3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011Total U.S. Smartphone Subscribers Ages 13+Source: Comscore MobiLens
Share (%) of Smartphone Subscribers
Total Smartphone Subscribers
Google
31.2%
36.4%
5.2
24.7%
26.0%
30.4%
25.7%
-4.7
Microsoft
8.0%
6.7%
-1.3
Palm
3.2%
2.6%
-0.6
Mobile Content Usage
In April, 68.8 percent of U.S. mobile subscribers used text messaging on their mobile device. Browsers were used by 39.1 percent of subscribers (up 2.1 percentage points), while downloaded applications were used by 37.8 percent (up 2.4 percentage points). Accessing of social networking sites or blogs increased 2.7 percentage points, representing 28.0 percent of mobile subscribers. Playing games comprised 26.2 percent of the mobile audience (up 2.5 percentage points), while listening to music represented 18.0 percent.
Mobile Content Usage3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011Total U.S. Mobile Subscribers Ages 13+Source: Comscore MobiLens
Sent text message to another phone
68.1%
68.8%
0.7
Used browser
37.0%
39.1%
2.1
Used downloaded apps
35.4%
37.8%
2.4
Accessed social networking site or blog
25.3%
28.0%
2.7
Played Games
23.7%
26.2%
2.5
Listened to music on mobile phone
18.0%
1.5
About MobiLensMobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com