Partnership Allows Brands, Publishers and Agencies to Better Understand What Drives Audience Engagement with Competitors’ Social Channels
RESTON, VA, November 7, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a partnership with Shareablee to provide Comscore clients with social media benchmarking and competitive intelligence insights. Shareablee is a social business intelligence platform that helps marketers maximize the value of their social media audiences with insights about how consumers are engaging with their brands and competitive brands on Facebook and Twitter. The platform is complementary to digital benchmarking tools such as Comscore MMX and Social Essentials, as well as social listening and publishing tools. “In the age of earned media, brands are able to amplify their audience reach considerably through social media channels, but actionable metrics are needed to ensure they are effectively engaging with their social audiences,” said Steve Dennen, Comscore Vice President of Business Development. “Understanding how consumers are interacting not only with your own brand but also with competitors’ brands offers the information needed to develop and implement better content marketing strategies. Through our partnership with Shareablee, Comscore is excited to help power our clients’ social marketing programs.”
“As competition for customer attention intensifies across the social web, it is critical to be able to adapt quickly, and unpack the best strategies of those who are speaking with your target audiences so that you can leverage all of that powerful information as you move forward,” added Tania Yuki, CEO of Shareablee.
The Comscore - Shareablee partnership empowers clients to:
“Shareablee is more than a tool that provides a granular view of our data; it’s an extension of our social media team,” said Chandra Magee, Senior Director Audience Development at The Economist. “We use Shareablee to inform tactical and strategic decisions about our social media presence - to provide context around our activities against the backdrop of the social landscape, and more specifically against our competitors. This has allowed our engagement levels to significantly increase since we became customers. With Shareablee, we are definitely working smarter -- not harder -- to achieve our goals.”
“Shareablee has been very useful to gain deeper insights on our social media performance, and to keep track of what’s working best for our audiences and in our space, over time,” said Robin Dagostino, Director of Social Media and Digital Engagement at Comcast Corporation. “Particularly as we approach 5MM fans, it is more important than ever to stay connected with what our social audiences care about, so we can continue engaging with them around the content and experiences that matter most.”
For more information about Comscore’s partnership with Shareablee or to request a product demo, please contact us at learnmore@comscore.com.
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Cautionary Note Regarding Forward-Looking StatementsThis release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from the Shareablee partnership, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to Comscore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (http://www.sec.gov).
Stockholders of Comscore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
Contact:Kate DreyerComscore, Inc. +1 (571) 306-6447press@comscore.com