The Virtual Forward Sales Conference brings together broadcasters and agency/advertiser executive decision makers as well as sales, media planning/buying teams and media tech professionals from across the country.
Comscore will be presenting the session, 'Measuring Audiences In The Markets That Matter'.
To register visit, https://www.tvb.org/event/tvb-virtual-forward-sales-conference-2024/
In the ever-changing advertising world, the one remaining truth is that audiences and their buying decisions are local. Grocery shopping, car purchases, voting and many other decisions are made where people live and work. In this session, Comscore highlights how market-level insights and cross-platform measurement provide advertisers and publishers an effective way to optimize campaign planning and measurement across all screens.