Jalan Ranks First in Travel Category
Tokyo, Japan, March 24, 2016 – Comscore, Inc. (NASDAQ: SCOR), today released rankings of web activity for the top online entities in Japan for January 2016 based on data from the Comscore MMX™ service.
Top 20 Web Properties Visited from Desktop Computers in JapanGoogle Sites ranked as the top web property in January 2016 with 57.3 million unique visitors. Yahoo Sites ranked second with 56.7 million visitors, followed by LINE Corporation with 39.4 million visitors.
Top 20 Web Properties from Desktop Computers in JapanJanuary 2016Total Japan – Age 6+, Home and Work LocationsSource: Comscore MMX
Rank
Property
Unique Visitors (000)
% Reach
Total Internet: Total Audience
65,143
100.0
1
Google Sites
57,282
87.9
2
Yahoo Sites
56,671
87.0
3
LINE Corporation
39,415
60.5
4
Microsoft Sites
38,239
58.7
5
FC2 inc.
38,135
58.5
6
Amazon Sites
36,169
55.5
7
Rakuten Inc
33,564
51.5
8
NTT Group
32,586
50.0
9
CyberAgent
30,002
46.1
10
Facebook
28,732
44.1
11
DMM
28,189
43.3
12
Wikimedia Foundation Sites
26,568
40.8
13
Kadokawa Dwango Corporation
25,658
39.4
14
Kakaku.com Inc.
24,099
37.0
15
Samurai Factory Inc.
23,524
36.1
16
Apple Inc.
22,178
34.0
17
Twitter
21,721
33.3
18
GMO Internet Group
21,565
33.1
19
Recruit Co., Ltd.
21,075
32.4
20
Hatena
17,438
26.8
Top 10 Travel Web Entities Visited from Desktop Computers in JapanThere were 31.8 million unique visitors to Travel entities in Japan in January 2016. Jalan, an online hotel and ryokan booking site which is part of Recruit Co., Ltd., ranked as the top Travel entity in January 2016 with 7.3 million unique visitors. Among the Top 10 Travel entities, visitors spent the most time at ANA Holdings and Japan Airlines with an average of 19.5 minutes and 17.8 minutes per visitor, respectively, followed by Rakuten Travel with 16.9 minutes per visitor.
Top 10 Travel Web Entities from Desktop Computers in JapanJanuary 2016Total Japan – Age 6+, Home and Work LocationsSource: Comscore MMX
Entity
Average Minutes per Visitor
Travel
31,836
36.0
Jalan
7,337
7.6
JTB
6,257
8.3
Rakuten Travel
6,159
16.9
TripAdvisor Inc.
4,782
11.5
Yahoo Travel
4,273
13.1
ANA Holdings
3,807
19.5
Japan Airlines
3,679
17.8
JREAST.CO.JP
2,931
4.7
Jorudan
2,582
6.5
FIND-TRAVEL.JP
2,516
3.1
For more information about MMX, please visit www.comscore.com/MMX.
About MMX Data Starting January 2016Comscore underwent methodology and processing enhancements with the release of January 2016 Japan MMX data. Due to the effects of the changes to the January 2016 Japan MMX data, Comscore advises caution when interpreting month-over-month trends.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is the cross-platform measurement company that precisely measures audiences, brands and consumer behaviour everywhere. Comscore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behaviour at massive scale. This approach helps media companies monetise their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit comscore.com</