- 23 de noviembre, 2015

Brazil’s Multi-Platform Landscape

Presentador: Luciana Burger, Manager Director for Comscore Brazil & James Muldrow, Director of Product Management

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During our happy hour event, Luciana Burger, Manager Director for Comscore Brazil and James Muldrow, Director of Product Management, discussed Brazil's multi-platform landscape.

In the presentation, you will find the current trends that we are finding in the industry and what the different challenges are across different platforms.

Below are some of key highlights of the presentation:

  • Multi-platform audiences cannot be considered in isolation.
  • Mobile devices now account for 63% of all digital time in Brazil.
  • If you want to target millennials, you must use mobile as 75% of millennials are consuming digital content on mobile.