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In the social media category, Brazil has the largest reach around the globe and knowing how Brazilians are spending time on social networks is crucial for brands, advertisers and publishers. During our brunch, Luciana Burger, Manager Director at Comscore and Dan Piech, Director of Solutions and Partnerships at Shareablee, discussed the state of social media in Brazil and best practices when utilizing social media networks.
Here are a few key highlights from the presentation: