The worlds of TV and digital media are converging as consumers flock to new platforms to watch more and more video content. As a result, agencies and advertisers have new opportunities to connect brand experiences across multiple screens. In order to reach consumers effectively, media planning and buying strategies must maximize the benefits of both TV and digital.
In this presentation, David Shiffman, Comscore SVP of Agency Solutions, shared best practices and real examples for multichannel media planning, including: