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State of the Global Internet

In this presentation, Gian Fulgoni, Chairman and Co-Founder of Comscore provides an overview of the current digital landscape in India highlighting key trends in online behaviors that are influencing...

3 in 10 display ads delivered are never seen, often because users fail to s...

A U.S.-based vCE™ Charter Study of 12 national advertisers found that, on average, only 69 percent of the ad impressions were delivered in-view*. The remaining 31 percent of ad impressions never had t...