The Reports of My Death Have Been Greatly Exaggerated
UK Digital Market Overview - Q3 2019
The value of female sports audiences
In Comscore’s recent whitepaper, The Danger of Trusting Advertising Truisms, created in partnership with Campaign, we investigated the impact of relying on common assumptions about audiences and how t...
Trends in Online News Consumption in India
Trust in data: understanding attitudes to data in a regulated world
The Danger of Trusting Advertising Truisms
This white paper, created in partnership with Campaign, looks at examples where common assumptions about audiences can lead to sub-optimal marketing investments, and how challenging these assumptions...
Unpredictable But Comprehensively Measurable: The View of Social from Share...
Beyond Reach: News Engagement in the UK
Evolving YouTube Measurement with Google Ads Data Hub
Hiding Likes: The Instagram Shift Shining A Light on Engagement Metrics
Social Questions: What Social Metrics Matter Most to You?
Meet the Global Team: Michigan
Social Questions: What is Your Biggest Challenge on Social?
Bridging the Divide Between TV & Digital
Lift Off: Brand Research in the Cross-Platform Age
Programmatic Playbook: Demographic Segments
Trust in Data: Understanding attitudes to data in a regulated world
Online Trendspotting in India 2019