The impact of COVID-19 has led to a shift in the way television audiences are consuming media, all the way down to the local market level.
During this week’s Coffee with Comscore webinar, we explored how the coronavirus is contributing to shifting media consumption trends in New York, Philadelphia and Boston (Manchester) – from changing demographics, to trending dayparts, to viewing across traditional TV and streaming channels.
This webinar looked at:
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Lea nuestras actualizaciones recurrentes sobre las tendencias cambiantes en el consumo, así como el impacto generado en la publicidad y la industria de los medios en comscore.com/lat/Prensa-y-Eventos/Coronavirus.
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