The UK online gaming industry is booming, with three quarters of the UK population accessing a gaming site in February 2020 alone. As the nation lives through the coronavirus pandemic, gaming behaviour has only increased.
This report investigates the digital gaming landscape, the demographics of gamers, and the platforms used as well as the impact of the coronavirus pandemic on gaming behaviour, to provide new insights for those targeting this group.
Lea nuestras actualizaciones recurrentes sobre las tendencias cambiantes en el consumo, así como el impacto generado en la publicidad y la industria de los medios en comscore.com/lat/Prensa-y-Eventos/Coronavirus.
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