Why scale is crucial for reliable local market measurement
Comscore offers new audience targeting to solve for programmatic TV challen...
More Front-End Automation Needed For Addressable TV: DISH’s Arrix
In this interview at Beet Retreat 2018, DISH Media’s Kevin Arrix talks about the partnership between Sling TV and Comscore and the need for a fuller understanding of addressable TV advertising within...
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Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing
The Future of CTV Advertising Panel
Viewer behavior changes rapidly, and CTV is the latest trend. As users are increasingly cutting the cord and streaming TV content via connected TV devices, advertisers are adapting their ad strategies...
Disney Dukes It Out At Box Office And Boardroom
Futuro Digital Global 2018
Optimizing Ad Performance with Free Viewability Measurement
How Comscore, Dish & Sling Innovate in Addressable Ad Measurement
How Granular Data Improves Cross-Platform Targeting
E-commerce spending surpassed $100 billion in Q2
Introducing a New MMX Data Exploration and Visualization Tool
Four out of five millennials use Snapchat
Video Blog: Top 3 Insights from the "State of OTT"
Hollywood's summer fizzle cools off studio stocks
Comscore Expanding Total Home Cross Screen Measurement
Local TV Will Take National Spending