Elevating Measurement: Delivering on a Cross-Platform Promise
La banca y la estrategia de contenidos
¿Qué es el targeting contextual?
Guillermo Abud junto a Iván Marchant explican qué es el targeting contextual, comentan cómo este se prepara ante la futura desaparición de las cookies y sus ventajas y diferencias frente a otros tipos...
Especial aniversario: Los aprendizajes de Comscore Talks
Mercado Ads: el marketplace, un nuevo medio
IAB State of Data Town Hall: Measurement
IAB's 2nd State of Data Town Hall: Measurement addressed how to measure and attribute campaign performance without cookies and identifiers, and how to stitch together siloed data into a unified datase...
La transformación digital de Kimberly-Clark
Comscore and LiveRamp Partner For Reliable TV Information
INTERACT Virtual Summit: The Strategy behind Telemundo's Exploration on Con...
Consumo de medios durante la pandemia de coronavirus
Why cross-platform measurement is crucial to success
How local agencies and stations use advanced audiences to drive impact
Why scale is crucial for reliable local market measurement
The Future of CTV Advertising Panel
Advanced TV Targeting Early In A Mega Trend
Millennials going mobile
Futuro Digital Perú 2013
Linda Abraham about global digital trends