The Convergence of Linear & OTT Measurement
Pioneering the Next Frontier in Programmatic
Selecting Segments Amid Programmatic Clutter
Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s programmatic partners discuss the factors and...
Balancing Contextual and Audience Targeting
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Comscore Activation helps media buyers drive more strategic, impactful targeting for improved campaign performance. Hear our partners share how Comscore’s audience and contextual segments have enabled...
Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing
The Future of CTV Advertising Panel
Time spent online by the numbers
Futuro Digital Perú 2013