The Convergence of Linear & OTT Measurement
Balancing Contextual and Audience Targeting
Pioneering the Next Frontier in Programmatic
Programmatic continues to change how brands and agencies approach advertising. What might be the next development or trend? Comscore’s trusted partners share their thoughts on the next frontier in pro...
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Selecting Segments Amid Programmatic Clutter
Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s programmatic partners discuss the factors and...
Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing
The Future of CTV Advertising Panel
Time spent online by the numbers
Futuro Digital Perú 2013