Will digital ads outpace TV?
As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement
Comscore Vision
Content today is viewed anytime, anywhere. So how do you monetize, strategize and reach consumers across screens? Rentrak and Comscore – two leaders in measurement innovation – have united to establis...
THIS could boost ad spending
Cross Media
Comscore to Release Cross-Screen Video Measurement - Linear TV Measurement...
Comscore to Release Cross-Screen Video Measurement – Linear TV Measurement Next, says Joan FitzGerald, SVP for Television & Cross Media Solutions.
Time spent online by the numbers