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Activating Comscore Segments for Improved ROI

Comscore Activation helps media buyers drive more strategic, impactful targeting for improved campaign performance. Hear our partners share how Comscore’s audience and contextual segments have enabled...

Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing

With 78% of its viewing happening on living room television sets, Hulu has a big stake in solutions like Comscore’s soon-to-launch Campaign Ratings tool for measuring de-duplicated, cross-platform aud...