Butler/Till utilized Symphony Health, an ICON plc company’s HealthRankings audiences, combined with Proximic’s Predictive Audience technology on a leading pharmaceutical company's campaign.
The campaign was monitored and compared with other competitor health audiences.
Reach and cost-per-target performance was assessed across all audiences.
The Results
Symphony Health, an ICON plc company’s HealthRankings audiences combined with Proximic’s Predictive Audience technology experienced 41% greater audience reach compared to competitor health audiences at an 50% lower cost-per-target, proving meaningful scale and efficiency for the pharmaceutical brand.
