- November 10, 2015
Creating a Moment - The Value of a Digital Ad
With the growth of digital ad spend and particularly programmatic advertising there is also a growing appetite for insights in online campaign performance, with topics as viewability, invalid traffic and campaign effectiveness quickly moving into the limelight.
In this presentation, we focus on how and why the value of a digital ad is determined by it's audience, viewability, level of invalid traffic and brand safe context.