Delivering brand advertising effectiveness with digital

The 11th of February, Stuart Wilkinson, Head of Industry Relations at Comscore, participated to IAB Europe webinar on ‘Delivering brand advertising effectiveness with digital’ where he addressed most frequent issues on viewability measurement.

Download the presentation to learn about:

• The viewable impressions landscape in Europe
• Viewable impressions within the context of the wider metrics portfolio
• Perspectives from digital advertising stakeholders and markets across Europe
• Technical and commercial considerations for trading on viewable impressions

The recording of this webinar or related white paper on viewable impressions are available on IAB Europe website, following this link.