Lessons Learned - Actions Taken in Digital Brand Advertising

Viewability, brand safety, ad fraud, audience targeting – brands are facing a host of issues that challenge their trust in digital advertising. In an increasingly programmatic world, providing solutions to these issues in a simplified and integrated way is key to restore this trust and move the industry forward.

On November 11th, Comscore and Adform announced a partnership designed to help media buyers overcome these exact challenges.

In this joint webinar by Adform and Comscore, participants learned:

• Which challenges and current market developments digital brand advertisers are facing today
• How leading brands leverage in-flight campaign optimisation to increase ROI
• How media buyers can benefit from trusted and transparent campaign validation – all within a programmatic buying environment tailored to brands