- March 18, 2015
Making Online a Safer Place: What Advertisers Need to Know about Non-Human Traffic (NHT)
Paul Goode
SVP Strategic Partnerships
Much online brand advertising doesn't reach real viewers as intended. Sometimes it's just not viewable in its entirety, sometimes there is malicious ad fraud at work, and sometimes ads from reputable brands appear adjacent to extremely offensive content. Paul Goode, SVP Marketing and Strategic Partnerships spoke at ISBA's Annual Conference about how advertisers can ensure their brands are safer online.