The Value of Trust in Programmatic

Issues of fraud, viewability and brand safety have overshadowed the true potential of programmatic. During this presentation,Duncan Trigg, Comscore VP Advertising Effectiveness reviews current challenges and what steps publishers can take today to not only change the conversation but ultimately take full advantage of programmatic.

Key topics:

• What steps can publishers take to ensure their quality inventory stands out in programmatic?
• How can publishers protect themselves from growing threats such as domain laundering?
• How can the industry’s adoption of verified impressions reveal the true impact of digital, ultimately allowing publishers to achieve higher CPMs and give them control over the perpetrators of fraudulent impressions in their name?

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