Trust and transparency in programmatic

In this presentation, Fabrizio Angelini reviews the current challenges and opportunities with programmatic advertising and the new paradigm shaping the landscape for media buyers and sellers.

Key topics:

• New planning paradigm: Real time integration between traditional metrics (reach, demo) and the new ones on inventory quality (viewability and IVT).
• Why hyper-targeting without clarity on the opportunity to be seen is a missed promise.
• Inventory’s scarcity as a lever for both premium and small publishers.

Learn more about non-human traffic and how it affects the key differentiators of ad inventory; download our report on non-human traffic here.