- March 4, 2015
Unlocking Programmatic's Potential - Delivering Trust in Programmatic Milan
Paul Goode
SVP Strategic PartnershipsIs there quality in programmatic? Are buyers getting the impressions they pay for? Are sellers getting full value?
This presentation, shared at the VIP event: Delivering Trust in Programmatic in Milan, highlights Comscore’s solution for trusted programmatic transactions of quality advertising.
Highlights
- How to ensure your quality inventory is accurately represented in programmatic.
- How to get bigger margins and a stronger profit.
- How to ensure that money is not being wasted on bad impressions.
To learn more about Comscore Industry Trust click here.