- September 26, 2015
dmexco Seminar: “Non-human traffic: Why it matters and why you should care”
During This Seminar, Duncan Covered The Following Topics:
- Key recent learnings and best practices on NHT, including its effects on viewability, in-target and GRP measurement
- How NHT contaminates KPIs and misleads decision-making
- The ways even premium publishers can fall prey to sophisticated NHT
- Best Practices for advertisers, agencies and publishers to work together to ensure ad investment is not wasted on fraudulent impressions